Overseas buyers pay a premium for ‘Made in Britain’ products
According to research commissioned by Barclays Corporate Banking, exported goods with a ‘Made in Britain’ label attract a higher premium than goods with no label of origin. The research also revealed that 31% of consumers in new and expanding markets have knowingly paid a premium for ‘Made in Britain’ products, compared to just 14% of consumers in developed markets. Rebecca McNeil, Head of Business Lending at Barclays Corporate Banking, stated: “While British businesses are currently reliant on the EU and the USA for the majority of their exports, they are well placed to expand into new and emerging markets. The report shows that the biggest premiums for British branded goods will be paid in these markets, not the developed markets.”
For more information about the research, go to:
http://www.newsroom.barclays.com/Press-releases/New-research-shows-huge-export
-value-of-Brand-Britain-to-British-business-bc4.aspx
Posted in: Uncategorized
Leave a Comment (0) →