Global Internet ad spend increase

Spending on Internet advertising improved by 26% in Q1 of 2013 in comparison with the same period in 2012, according to the most recent Nielsen Global AdView Pulse report. While spending on display Internet advertising increased by 26.3%, growth in European spending was below the global average at just 10.4%. Global spend on  print and cinema advertising decreased, as well as  spending on magazine and newspaper ads. Television monopolised ad spend at 59% of the total, but  growth was slower than in previous quarters. Europe was the only region to see a fall over the period, with overall ad spending down by 4.4% overall.
There is more about the report at:
http://www.brandrepublic.com/news/1192817/internet-outdoor-lead-global-ad-spend-growth/

Posted in: Uncategorized

Leave a Comment (0) ↓